The brand

Coffee.Culture.Community.

Three words we keep coming back to, and the reason KUP exists. Here is what we stand for, and everything you need to work with us.

KUP was built to make Indian specialty coffee approachable, without making it any less serious.

Coffee
Coffee

Indian specialty coffee, grown between 1,000 and 1,800 MASL across the Western and Eastern Ghats. Roasted in small batches in South India, dated on every bag, and never dressed up as something it isn’t.

Culture
Culture

India has been brewing great coffee for generations. We are not importing a coffee culture. We are continuing one, from the South Indian filter to the pour-over, without treating either as more serious than the other.

Community
Community

A cafe open until 2 AM, cuppings most weeks, and a counter where nobody is made to feel they should already know the answer. One world, many kups.